Campaign technology hits Norfolk

On Bank Holiday Monday I received two emails inviting me to assist organisations through the use of campaign technology. Neither came from bodies that I support. I therefore do not propose taking any action as a result, but they have caused me to reflect on the way that technology, particularly social media, could have an impact on the election here.

The first of these emails came from Momentum, the retro-left group set up to propel Jeremy Corbyn to the leadership and defend him against any subsequent questions on his suitability for that position.   As is always the case, the email solicited a donation from me, which they assuredly won’t receive. This time, however, it also invited me to tweet and Facebook during the televised May-Corbyn interviews that evening, or to retweet their Momentum material. Although I was assured doing so would make me part of the ‘digital feedback’, I cannot see for the life of me what possible difference it would make.

I hope that at the end of the campaign someone will do a serious analysis of the value of social networking. In his September 2016 manifesto, when seeking to secure re-election as Labour leader, Jeremy Corbyn began by stating that that he has a serious plan with a “focus on winning the next general election to rebuild and transform Britain”. Moreover, “At the heart of my strategy to win is growing our movement through organising communities to win power through the most advanced techniques online and offline”. If this strategy is in place I haven’t seen any evidence of it. The only manifestation is a load of puerile on-line abuse from both sides that follows any Guardian article on the future of the Labour Party.

The second email seeking my support through on-line campaigning came from our local LibDems, who can always be relied upon to position themselves well to the back of any curve. Some time ago I signed up to their digital updates out of curiosity. Monday’s email came from the defending LibDem candidate Norman Lamb. It began, as ever, by informing me that it was neck-and-neck between him and the Tory candidate. This is a permanent refrain from him and every LibDem council candidate and sooner or later it was bound to be true: he is unquestionably facing a tough re-election battle.   Accordingly the email asked if I was active on social media in which case “one of my team will email you when we post something that we need your help to get out there” as doing so “will help us get traction on social media”. I again responded out of curiosity – I have no intention of helping him in any way – and received my first request from his office the following day. This told me “Norman’s just uploaded a photo on his Facebook page, if you could share away (sic) that would be fantastic”.

Well fantastic it may be, but would it be productive? I cannot believe that putting a candidate’s picture on my Facebook page would alter anyone’s vote. Moreover the North Norfolk electorate is not the most technologically adept. At a meeting held just three years ago one of the local Tory councillors stated: “It is not a village where many people work from home, so why do you need broadband?

Now I have no doubt that the electorate expects to be courted to some extent. We have received considerable amounts of literature from both Conservatives and LibDems. The Conservatives have also placed very expensive posters on the local farmers fields that abut such main roads that we have. People will be aware that an election is taking place and this may affect the differential turnout. However, after over fifty years of campaigning, I have doubts if anyone’s vote will be changed as a result. Exactly the same will apply to social media.

leftyoldman will continue to offer some reflections on the election campaign and the future of the social-democratic left. To receive email notification of the next blog when it appears, press the ‘followleftyoldman’ button on the left hand side above.

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Digital marketing is fine, but I didn’t vote for Steffan

Analysis of the votes recorded in the County Council elections confirms what we already suspected: North Norfolk is a highly marginal LibDem/Conservative seat. On May 4th the LibDems polled 43% of the votes cast and the Conservatives 38%. We will get a lot of media attention here and can get used to having a microphone stuck in our faces when we go for fish and chips in Cromer.

The big surprise was the collapse in the UKip vote, down to just over 5%. They have now announced that they will not field a candidate next month and the assumption is that their vote will mainly go to the Conservatives. Similarly the Greens will not be standing here at the General Election. In the May County elections Labour polled marginally under 10% and we will be a major target as the LibDems try to persuade those of left of centre views to vote tactically.

The LibDems have an impressive, well-oiled machine and I was not surprised to receive two personalised e-mails, as well as the normal leaflets, from them during the local elections. One e-mail arrived the day before polling. It was from my MP, Norman Lamb, saying that “The Liberal Democrat candidate for Melton Constable Division is Steffan Aquarone and I am backing him to win. I hope you will be able to support him”.  The second, which arrived mid-day polling day, was from Steffan himself telling me that “The result in Melton Constable could be close today and I’ll need your help to win!” The rest of both the texts was predictably banal but it is always nice to make new friends and to receive such personal attention.

Despite these pleas I didn’t vote for Steffan Aquarone, and for two reasons. First, I will never vote LibDem (see my earlier blog Why I won’t vote for Norman http://wp.me/p5dTrr-eQ) . Secondly I could not have voted for him even if I wanted to do so; Sharrington, the village where I live, lies in the Wells division not Melton Constable.

In short, we have a Customer Relationship Management database cock-up. A friend, who is a leading authority on the subject, said that this sort of error is ‘understandable, common, but not good’. That could nicely sum up the Norfolk LibDems. I bear Steffan Aquarone no ill-will and would not normally have drawn attention to his mistake. However, I note that on his website he claims to have ‘spoken around the world on innovation, entrepreneurship and digital marketing’. Oh dear.

 

leftyoldman will be blogging regularly through the election campaign. To receive email notification of the next blog when it appears, press the ‘followleftyoldman’ button on the left hand side above.