On Bank Holiday Monday I received two emails inviting me to assist organisations through the use of campaign technology. Neither came from bodies that I support. I therefore do not propose taking any action as a result, but they have caused me to reflect on the way that technology, particularly social media, could have an impact on the election here.
The first of these emails came from Momentum, the retro-left group set up to propel Jeremy Corbyn to the leadership and defend him against any subsequent questions on his suitability for that position. As is always the case, the email solicited a donation from me, which they assuredly won’t receive. This time, however, it also invited me to tweet and Facebook during the televised May-Corbyn interviews that evening, or to retweet their Momentum material. Although I was assured doing so would make me part of the ‘digital feedback’, I cannot see for the life of me what possible difference it would make.
I hope that at the end of the campaign someone will do a serious analysis of the value of social networking. In his September 2016 manifesto, when seeking to secure re-election as Labour leader, Jeremy Corbyn began by stating that that he has a serious plan with a “focus on winning the next general election to rebuild and transform Britain”. Moreover, “At the heart of my strategy to win is growing our movement through organising communities to win power through the most advanced techniques online and offline”. If this strategy is in place I haven’t seen any evidence of it. The only manifestation is a load of puerile on-line abuse from both sides that follows any Guardian article on the future of the Labour Party.
The second email seeking my support through on-line campaigning came from our local LibDems, who can always be relied upon to position themselves well to the back of any curve. Some time ago I signed up to their digital updates out of curiosity. Monday’s email came from the defending LibDem candidate Norman Lamb. It began, as ever, by informing me that it was neck-and-neck between him and the Tory candidate. This is a permanent refrain from him and every LibDem council candidate and sooner or later it was bound to be true: he is unquestionably facing a tough re-election battle. Accordingly the email asked if I was active on social media in which case “one of my team will email you when we post something that we need your help to get out there” as doing so “will help us get traction on social media”. I again responded out of curiosity – I have no intention of helping him in any way – and received my first request from his office the following day. This told me “Norman’s just uploaded a photo on his Facebook page, if you could share away (sic) that would be fantastic”.
Well fantastic it may be, but would it be productive? I cannot believe that putting a candidate’s picture on my Facebook page would alter anyone’s vote. Moreover the North Norfolk electorate is not the most technologically adept. At a meeting held just three years ago one of the local Tory councillors stated: “It is not a village where many people work from home, so why do you need broadband?”
Now I have no doubt that the electorate expects to be courted to some extent. We have received considerable amounts of literature from both Conservatives and LibDems. The Conservatives have also placed very expensive posters on the local farmers fields that abut such main roads that we have. People will be aware that an election is taking place and this may affect the differential turnout. However, after over fifty years of campaigning, I have doubts if anyone’s vote will be changed as a result. Exactly the same will apply to social media.
leftyoldman will continue to offer some reflections on the election campaign and the future of the social-democratic left. To receive email notification of the next blog when it appears, press the ‘followleftyoldman’ button on the left hand side above.