Digital marketing is fine, but I didn’t vote for Steffan

Analysis of the votes recorded in the County Council elections confirms what we already suspected: North Norfolk is a highly marginal LibDem/Conservative seat. On May 4th the LibDems polled 43% of the votes cast and the Conservatives 38%. We will get a lot of media attention here and can get used to having a microphone stuck in our faces when we go for fish and chips in Cromer.

The big surprise was the collapse in the UKip vote, down to just over 5%. They have now announced that they will not field a candidate next month and the assumption is that their vote will mainly go to the Conservatives. Similarly the Greens will not be standing here at the General Election. In the May County elections Labour polled marginally under 10% and we will be a major target as the LibDems try to persuade those of left of centre views to vote tactically.

The LibDems have an impressive, well-oiled machine and I was not surprised to receive two personalised e-mails, as well as the normal leaflets, from them during the local elections. One e-mail arrived the day before polling. It was from my MP, Norman Lamb, saying that “The Liberal Democrat candidate for Melton Constable Division is Steffan Aquarone and I am backing him to win. I hope you will be able to support him”.  The second, which arrived mid-day polling day, was from Steffan himself telling me that “The result in Melton Constable could be close today and I’ll need your help to win!” The rest of both the texts was predictably banal but it is always nice to make new friends and to receive such personal attention.

Despite these pleas I didn’t vote for Steffan Aquarone, and for two reasons. First, I will never vote LibDem (see my earlier blog Why I won’t vote for Norman http://wp.me/p5dTrr-eQ) . Secondly I could not have voted for him even if I wanted to do so; Sharrington, the village where I live, lies in the Wells division not Melton Constable.

In short, we have a Customer Relationship Management database cock-up. A friend, who is a leading authority on the subject, said that this sort of error is ‘understandable, common, but not good’. That could nicely sum up the Norfolk LibDems. I bear Steffan Aquarone no ill-will and would not normally have drawn attention to his mistake. However, I note that on his website he claims to have ‘spoken around the world on innovation, entrepreneurship and digital marketing’. Oh dear.

 

leftyoldman will be blogging regularly through the election campaign. To receive email notification of the next blog when it appears, press the ‘followleftyoldman’ button on the left hand side above.

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