Our local North Norfolk News is published on a Thursday so an edition appeared on council election day (May 4th). Before I and the other regular readers could reach the front-page headline of ‘Mammoth bone found on the beach’, or the other similarly exciting articles, we had to negotiate a four page advertisement placed by the Conservative Party. This was clever timing on their part, but will have cost them a lot and must be declared as an election expense.
The content of the four pages was entirely predictable with their campaign mantra dominating the front page: ‘strong, stable leadership’ or ‘a coalition of chaos and instability’. This will be repeated ad nauseam over the remaining weeks of the campaign and avoids the need for any expression of political or economic strategy. Keep it simple stupid. It reminds me of the approach that we adopted when I played rugby.
The pinnacle of my rugby career occurred when I played in the back row for Lancaster University 3rd XV. The reason I was in the thirds was because we didn’t have a 4th XV. We had one tactic. We kicked the ball down the field directly at the opposing full back in the hope that something would happen. The opposing full-back was likely to be the least talented player on the field: sometimes he would be a spare player of ours who we had loaned to opponents who had arrived short of numbers; sometimes he would be an overseas student who had turned up out of curiosity and had never played the game before. There was a strong possibility of the ball getting stuck in the mud on its travels or of a fumble when it arrived. We had not thought of anything beyond this stage; we had tactics but no strategy and if we ever won it was by accident and the opponent’s mistakes.
The Conservatives too are relying on their opponent’s mistakes. The mantra will get very tedious in course of a long campaign.
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